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All companies, regardless of their size or industry, use marketing in order to sell their projects. This means that a marketing degree puts you on the path to finding many available employment opportunities. Some people who earn a marketing degree go on to seek positions at ad agencies. However, you can also work directly for a company in research, sales, management, communications, or product development. Search for great marketing test study tips here.
The coursework required for a marketing degree teaches you how to research, design, price, promote, and distribute products and services. You will learn about all aspects of consumer behavior in order to help you better understand why people choose to purchase a particular product or service. Brand management is also an important component of a marketing education, since the perception of a company's brand is often considered to be its most valuable asset in the modern marketplace.
A marketing degree can be an associate's degree, a bachelor's degree, or a master's degree. Entry level positions at smaller regional companies often require only an associate's degree, but a bachelor's degree in marketing is considered standard preparation for working at an ad agency or a larger corporation. To advance into upper level positions, many people decide to eventually earn a master's degree. Earning a Master of Business Administration (MBA) with a concentration in marketing can be especially beneficial in terms of boosting your earning potential. In some cases, you may even be able to use employer tuition reimbursement programs to limit the cost of your education.
Last Updated: 04/01/2013
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